ITBlake Goes to Burn Boot Camp (VIDEO)

ITBlake the intern survived his first Burn Boot Camp West Raleigh workout. I’m sure many of you are wondering why I would force him to stop playing Fortnite and actually do some work by attending this class. Not to get all Cambridge Analytica here, but our analytics have shown that ITBlake #content appeals to females between the ages of 25-44. It just so happens that the majority of Burn Boot Camp members fall into this demographic. ITBlake is an intern of the people, so having him attend a class was a no-brainer. As I told ITBlake in the video, this is his tribe, and you can’t spell tribe without ITB.

Even though we knew there would be a lot of ITBlake fans at the class I wanted to make sure he would be accepted by our target demographic. To be safe, I had him walk into the class with a monogrammed Lands End bag filled with La Croix, Pirate’s Booty, fruit pouches, and Paw Patrol fruit snacks.

ITBlake the intern took a workout class with ITB moms this morning. I packed him a Land’s End tote filled with LaCroix, Pirate’s Booty, applesauce pouches, and Paw Patrol fruit snacks so they would accept him. Full video coming soon. It’s incredible. pic.twitter.com/ZjCelFdM9c

— William Needham Finley IV (@WNFIV) March 24, 2018

As ITBlake worked out, I posted a few clips to my Instagram Story. The response was overwhelming. Below is just a small sample.

I put a few other projects on hold and spent two days editing the video, which we’ll be submitting to Sundance and The Academy. In just over a week, the video has been viewed over 7,000 times on Facebook, has over 5,700 impressions and 152 likes on Instagram, and 674 views on Twitter (Twitter does not seem to be a big fan of ITBlake workout videos).

A lot of people saw the video and asked “How did he survive? Does media empire insurance cover loss of interns?” Thankfully, Mary Holt Collins (Broughton legend, and one half of Humdinger Juice) was there to guide him. Shout out to her brother, Colin Fickes, for inventing juice and being a Broughton legend as well.