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In a move that many are calling a “game changer,” Seaboard Wine & Tasting Bar and ITB Insider have leveraged synergies to provide customers with one of the hottest products on the market. The highly coveted ITBlessed wine glasses, part of the Shop ITB home goods line, are now available exclusively at Seaboard Wine for $15 each (or 2 for $25).
Analysts are already praising the move. “It’s absolutely genius. Having the creativity to pair a wine glass with an established company like Seaboard Wine, who sells wine, is brilliant,” said wine and retail analyst Serena van der Woodsen.
After successfully launching a fashion line and home goods line in December, William Needham Finley IV decided it was time to expand into physical locations. “The online store has been great, but I wanted people to experience the craftsmanship of our products in the right environment, while shopping local,” said Finley IV.
The decision was seen as “revolutionary” by industry experts. “The timing aligns perfectly with Valentine’s Day. Having the foresight to know that a holiday is coming up and then to execute something like this is rarely done in the world of retail. You don’t see other media empires making those types of moves,” added Serena van der Woodsen.
The markets reacted positively within minutes of the news breaking.
“With the help of Seaboard Wine, and all of the micITBit members and ITB Insider readers who drink rosé alllll daayyy, we’re expecting at least $6 million in sales in the first week,” said Finley IV.
Located at 802 Semart Drive #118 in Seaboard Station, Seaboard Wine & Tasting Bar has served Raleigh for over 20 years. We’ve partnered with them to bring our readers the ITBest wine and rosé.
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